
import {
  FundingTrendsChart,
  FundingEfficiencyChart,
  RegionalDistributionChart,
} from "../../components/FintechChart";

Africa's fintech landscape has evolved into a sophisticated ecosystem of innovation, with certain cities emerging as undisputed leaders. Our latest analysis of over 1,300 fintech startups across the continent reveals the true scale and distribution of this financial technology revolution.

<div className="my-8">
  <img
    src="/images/top-fintech-cities-in-africa.png"
    alt="Top Fintech Cities in Africa Ranking"
  />
  <div className="text-center text-sm text-gray-500 dark:text-gray-400">
    Source: StartupList Africa
  </div>
</div>

## The Continental Leaders

Based on comprehensive data analysis, these nine cities represent Africa's most dynamic fintech ecosystems:

1. **Lagos, Nigeria** — 503 startups
2. **Nairobi, Kenya** — 210 startups
3. **Cairo, Egypt** — 194 startups
4. **Cape Town, South Africa** — 118 startups
5. **Johannesburg, South Africa** — 104 startups
6. **Accra, Ghana** — 75 startups
7. **Casablanca, Morocco** — 35 startups
8. **Abidjan, Côte d'Ivoire** — 33 startups
9. **Kampala, Uganda** — 32 startups

<RegionalDistributionChart height={400} />

## Lagos: The Undisputed Champion

Lagos stands as Africa's fintech capital with 503 active startups, more than double its nearest competitor. The city's ecosystem demonstrates remarkable depth:

- **256 startups founded since 2020**, showing sustained innovation momentum
- **78 companies with 50+ employees**, indicating mature scaling capabilities
- **116 funded startups** with $6.03 billion in total funding
- Strong regulatory support through Nigeria's Central Bank sandbox framework

This concentration of talent, capital, and regulatory backing has created a self-reinforcing cycle that continues to attract entrepreneurs and investors from across the continent.

## East Africa's Fintech Hub: Nairobi

Nairobi secures its position as East Africa's fintech leader with 210 startups. Kenya's pioneering role in mobile money has created fertile ground for continued innovation:

- **77 new startups since 2020**, demonstrating ongoing entrepreneurial activity
- **41 companies with 50+ employees**, showing strong scaling success
- **59 funded startups** with $4.64 billion in total funding
- Deep mobile money penetration providing infrastructure foundation

The city benefits from Kenya's progressive fintech regulations and a mature mobile payments ecosystem that serves as a testing ground for new financial services.

## Cairo's Capital Advantage

Cairo ranks third with 194 startups, but leads in funding concentration with $10.07 billion raised across 49 funded companies. This represents the highest average funding per startup among major African fintech hubs:

- **91 startups founded since 2020**, indicating strong recent growth
- **50 companies with 50+ employees**, matching Nairobi's scaling success
- Access to both regional and international capital markets
- Strategic position connecting Africa with Middle Eastern investors

## Southern Africa's Financial Services Heritage

Cape Town and Johannesburg leverage South Africa's established financial sector:

**Cape Town** (118 startups):

- 27 companies with 50+ employees
- $2.95 billion in total funding across 35 funded startups
- Strong university ecosystem supporting talent development

**Johannesburg** (104 startups):

- 11 companies with 50+ employees
- $3.81 billion in total funding across 26 funded startups
- Corporate partnership opportunities with traditional banks

## West Africa's Emerging Centers

**Accra** has established itself as West Africa's second fintech hub with 75 startups, benefiting from Ghana's interoperability regulations and growing digital adoption. The city has attracted $1.66 billion in funding across 22 funded startups.

**Abidjan** represents Francophone Africa's fintech potential with 33 startups and $264 million in funding, supported by Côte d'Ivoire's new startup legislation offering tax incentives.

## North and East African Expansion

**Casablanca** serves as a gateway between Africa and Europe with 35 startups and $152 million in funding, while **Kampala** builds on Uganda's high mobile money penetration with 32 startups and $212 million raised.

## Key Market Insights

### Innovation Momentum

Post-2020 startup formation reveals where innovation is accelerating:

- Lagos: 256 new startups (51% of total)
- Cairo: 91 new startups (47% of total)
- Nairobi: 77 new startups (37% of total)

### Scaling Success

Cities with the most companies achieving 50+ employees:

- Lagos: 78 companies
- Cairo: 50 companies
- Nairobi: 41 companies
- Cape Town: 27 companies

### Funding Distribution

Total funding by city shows capital concentration patterns:

- Cairo: $10.07 billion (highest per startup average)
- Lagos: $6.03 billion (largest absolute amount)
- Nairobi: $4.64 billion
- Johannesburg: $3.81 billion

<FundingTrendsChart height={500} />

<FundingEfficiencyChart height={450} />

## Deep Market Analysis

### The Innovation-Scaling Paradox

Our ecosystem maturity analysis reveals a fascinating paradox: cities with the highest innovation rates (new startup formation) don't necessarily excel at scaling. **Casablanca** leads in innovation rate at 44.6% of startups founded since 2020, yet has limited scaling success. This suggests emerging ecosystems are in rapid formation phases but lack the infrastructure for sustainable growth.

**Lagos**, while having a moderate innovation rate of 40.9%, demonstrates superior scaling capabilities with 4.2% of startups achieving 50+ employees—the highest rate among major hubs. This indicates a mature ecosystem with established support networks for growth.

### Funding Cycle Dynamics

The funding trends reveal distinct market cycles:

- **2018-2020**: Foundation period with steady, modest funding
- **2021-2022**: Boom period with dramatic funding surges across all cities
- **2023**: Market correction with selective mega-rounds (Cairo's $5.7B peak)
- **2024-2025**: Stabilization with renewed growth in select markets

**Cairo's** funding volatility—from $4.5M in 2018 to $5.7B in 2023—reflects its position as a gateway for Middle Eastern capital, making it susceptible to regional investment cycles.

### Capital Efficiency Insights

The funding efficiency analysis uncovers striking disparities:

- **Cairo** leads in capital intensity with $20.8M average funding per startup
- **Lagos** demonstrates remarkable capital efficiency at $5.1M per startup while maintaining the largest ecosystem
- **Kampala** and **Abidjan** show minimal capital penetration, indicating untapped potential

This suggests that **Lagos** has achieved optimal balance between ecosystem scale and capital deployment, while **Cairo** represents a high-stakes, capital-intensive model.

## Methodology and Data Sources

Our analysis encompasses fintech startups across payments, banking, blockchain, cryptocurrency, and financial services sectors. Data includes:

- **Ecosystem Size**: Total number of active fintech startups
- **Innovation Velocity**: Companies founded since 2020
- **Scale Achievement**: Companies with 50+ employees
- **Capital Attraction**: Number of funded startups
- **Funding Volume**: Total capital raised in USD

All data sourced from the StartupList Africa database, covering approved and verified companies as of 2025.

## The Road Ahead

Africa's fintech sector continues its rapid evolution, with these leading cities setting the pace for continental innovation. The concentration of talent, capital, and regulatory support in these hubs creates powerful network effects that benefit the entire ecosystem.

As digital adoption accelerates and regulatory frameworks mature, we expect to see continued growth in both established centers and emerging hubs across the continent.

---

_Research and analysis by StartupList Africa, 2025. Data reflects verified fintech companies across payments, banking, and financial services sectors._



In 2020, we set ourselves a single, audacious goal: "Put every African startup on the map." We began with a humble spreadsheet tracking a few hundred companies across the African continent.
Today that spreadsheet has grown into the continent's most comprehensive startup intelligence platform, trusted by investors, corporates, researchers and founders in 70+ countries.
Along the way we have:

- Indexed thousands of African startups spanning 1800+ industries.
- Tracked $36 billion+ in disclosed funding rounds, acquisitions and exits.
- Curated a living library of 4,000+ investors, LPs and corporate venture arms backing African innovation.
- Built a real-time news engine that surfaces product launches, fund-raises and ecosystem moves within minutes of publication.
  Today we're thrilled to unveil the next chapter.

## Why we rebuilt the StartupList Africa Dashboard

Our community has grown far beyond "discovery." Analysts want deeper benchmarks, founders want sharper competitive intelligence, and corporates want signal — not noise — in a sea of press releases.
The new platform is designed to deliver exactly that: actionable, always-fresh data wrapped in a user experience that feels familiar, fast and powerful.

## What's new (and why it matters)

### 1. Real-Time Dashboard

![StartupList Africa Dashboard](/images/sla-dashboard.png)

You land on a single screen that answers the question _"What's happening in African tech right now?"_

- Dynamic stats — total startups, funding velocity, active investors — updated as soon as we ingest new data.
- Interactive charts so you can slice by country, industry or stage without downloading a CSV.
- Personalised trends backed by your watch-list.

### 2. Ecosystem Feed

![StartupList Africa Ecosystem Feed](/images/sla-ecosystem-feed.png)

Think of it as your newsroom-meets-Bloomberg terminal for Africa:

- Funding announcements, M&A, leadership changes and product launches delivered in a scroll-friendly timeline.
- Smart filters let you zero in on fintech in Francophone Africa or deep-tech exits in Egypt — whatever moves your thesis.
- Built-in "Back to Top" button (yes, we sweat the details).

### 3. Startup Comparison Tool

![StartupList Africa Comparison Tool](/images/sla-comparison.png)

Founders and analysts asked for a fair way to size up competitors. We answered:

- Side-by-side view of up to six startups: funding history, traction proxies, social following and more.
- AI-powered summaries turn dense tables into one-paragraph insights you can paste into an investment memo.
- Save, share or export comparisons with a click — perfect for Monday partner meetings.

### 4. Investor & People Directories (Beta)

![StartupList Africa People Directory](/images/sla-people.png)

We moved beyond company data.

- Investor database: filter by cheque size, sector focus, geography, activity level or portfolio count.
- People directory: track founders, angels and ecosystem operators, cross-linked to the companies and deals that define their track record.
- Export to Excel or PDF for your pipeline reviews.

⠀5. Privacy-Friendly Alerts
Instead of drowning in newsletters, set a watch-list and receive instant, non-intrusive notifications when:

- A competitor raises capital.
- Your favourite VC opens a new Africa fund.
- A talent you admire starts a stealth venture.

⠀6. Built for Teams
Data is only useful when it flows. The new platform supports:

- Multi-seat workspaces — invite teammates, assign roles, keep everyone in sync.
- Shareable comparison links — no more screenshots in Slack.
- Upcoming API access for internal dashboards and research models.

## What next?

![StartupList Africa What's Next](/images/what-next.png)

Over the next few months the canvas gets bigger. Expect an entire toolkit of new superpowers, from custom dashboards you can remix on the fly to a Deep Analytics studio that transforms raw StartupList Africa data into beautiful, share-ready charts, heat-maps, and infographic templates. Coupled with upcoming API hooks and AI-assisted forecasting, these tools turn the dashboard into a true decision engine, giving you the clarity (and the visuals) to tell data-driven stories at investor meetings, boardrooms, or your next tweet-storm.

## Who benefits most

|                   |                                                                           |
| ----------------- | ------------------------------------------------------------------------- |
| **Investors**     | Pipeline faster, validate deals, benchmark valuations in seconds.         |
| **Researchers**   | Clean, structured datasets for longitudinal studies — no scraping needed. |
| **Entrepreneurs** | Spot white-space, size markets, monitor rivals, woo investors.            |
| **Corporates**    | Surface acquisition targets, co-innovation partners and early-stage bets. |

## Our North Star: "Data for Africa, by Africans."

We believe world-class data infrastructure is a prerequisite for world-class innovation on the continent. Every feature you see is built by a distributed team in Abuja, Lagos, Nairobi and Cape Town — people who understand the nuance behind each line of data.

## Join us

The new StartupList Africa is live at https://app.startuplist.africa.
Sign up, kick the tyres, and tell us what you love (or hate). Early adopters get three months of PRO features free — our way of saying thank you for believing in African innovation.
Together, let's turn raw data into smarter bets, bolder research and faster growth for the continent we call home.

_Onward,_
The StartupList Africa Team



Interest rates aren’t the most exciting topic in the world of tech and startups but they have a huge impact on venture capital and entrepreneurial ecosystems. Think of them as the “gravity” of the financial universe—too low and markets go crazy, money floods into speculative and high growth ventures. Too high and the weight of borrowing costs and risk aversion can bring even the most promising startups back down to earth.

In the venture capital world interest rates determine the risk appetite of investors, the cost of scaling businesses and the overall pace of innovation. But the story doesn’t end with numbers on a central bank chart. When rates move they flow through funding strategies, valuations and the pace of technological progress. Understanding this is key especially in emerging markets like Africa where venture capital is both a lifeline for innovation and a driver of economic growth.

## The Link Between Interest Rates and Venture Capital

Interest rates act as a lever in the broader investment landscape, influencing everything from asset allocation to cost of capital. When rates are low, “safe” investments like government bonds yield less, so investors move to riskier but potentially higher yielding assets like venture capital. In Africa where startups often need substantial early stage funding due to unique infrastructure challenges, this global liquidity has been a gift.
However, when rates rise, the equation changes. Higher rates increase the opportunity cost of investing in riskier assets and make borrowing more expensive. This squeezes startups that are not yet profitable and are dependent on external funding to scale.

## How Rising Interest Rates Could Shift the Landscape

As central banks around the world, including Africa’s own monetary authorities, tighten up on monetary policy to combat inflation, the ripples will be felt across the continent:

- **Cost of Capital and Startup Valuations**: African startups, like their global peers, operate in high burn environments. Higher interest rates make debt more expensive, growth-at-all-costs models less appealing. Investors will be more cautious, favoring profitability and sustainability over aggressive growth.

- **Dry Powder Meets New Caution**: VCs globally and in Africa have record levels of dry powder but higher rates will lead to more selective investment. Early stage startups with unproven models will struggle to get funded, later stage companies will see downward pressure on valuations.

- **Local Currency Risks**: African startups already deal with currency volatility and higher global interest rates will make it worse. A depreciating local currency against the dollar—especially in countries that rely on foreign investment—will scare off investors or reduce the returns on their investment.

- **Sector Shift**: As capital gets more expensive, startups solving critical problems—renewable energy, financial inclusion, healthcare—will be more attractive than consumer facing businesses with longer path to profitability.

## The Data Story: Interest Rates vs African VC Funding

Investment patterns mirror global monetary policy shifts: From COVID-era stimulus to tightening cycles

![Federal Reserve Interest Rates vs African VC Investment Volumes (2020-2025)](/images/federal-interest-rates-vs-africa-vc-funding.png)
The relationship between interest rates and African venture capital becomes strikingly clear when we examine the data from 2020 to early 2025. This period tells a compelling story of how global monetary policy shapes investment in African startups:

**The COVID Era Boom (2020-2021)**:
In the early days of the pandemic when interest rates were near zero (0.05-0.1%), African startups saw unprecedented funding growth. Monthly investment volumes were resilient and peaked at over $1bn in late 2021. This was the time when global investors were looking for yields in emerging markets as traditional investments were not yielding much.

**The Turning Point (2022)**:
The year 2022 marked a dramatic shift. As inflation fears grew the Federal Reserve started a rate hiking cycle. Interest rates went from 0.08% to over 5% and the impact on African VC funding was swift and brutal. Monthly investment volumes started to get more volatile and a clear downward trend emerged.

**The New Normal (2023-2024)**:
With interest rates stabilizing around 5.33%, the African VC landscape has entered a more measured phase:

- Monthly investment volumes are in a new range of $100M-300M
- The frequency of mega-deals has decreased significantly
- Investors are being more picky, focusing on sustainable business models over growth at all costs

This backs up our earlier point about how monetary policy affects African startups. The move from a world of plenty to a world of scarcity has forced investors and founders to adjust and that can only be good for the ecosystem in the long run.

## How to Adapt in a High Interest Rate Environment

### Strategic Adaptations for African Startups

In a high interest rate environment, African startups need to be more strategic and disciplined in their approach to growth and fundraising. Here are key adaptations that can help startups navigate this challenging landscape while building sustainable businesses:

1. **Building a Revenue-First Foundation**

   - Implement unit economics tracking systems to measure cost per acquisition and customer lifetime value
   - Set clear profitability milestones with quarterly targets
   - Create dynamic pricing models that take into account market conditions and customer segments
   - Have multiple revenue streams to not be dependent on one product

2. **Diversifying Funding Sources**

   - Explore revenue based financing with flexible repayment terms
   - Get local currency funding to minimize FX exposure
   - Build partnerships with corporations for both capital and distribution
   - Government innovation funds and startup support programs
   - Accelerator programs with funding and mentorship
   - Diaspora investment networks

3. **Maximizing Operational Excellence**

   - Zero-based budgeting to justify all expenses
   - Expand into markets with proven product-market fit
   - Lean organizational structure with cross functional teams
   - Internal training programs to reduce hiring costs
   - Automate manual processes to improve efficiency
   - Robust financial monitoring and forecasting systems

4. **Strengthening Market Position**

   - Partnerships with established companies
   - Creating defensible competitive advantages through technology
   - Building strong customer relationships through excellent service
   - Focusing on solving critical problems in core markets

## Future Outlook

Looking forward, the African venture capital landscape will change a lot as interest rates, market dynamics and investor sentiment shift. While there is still uncertainty, here are some of the trends and scenarios that will shape the ecosystem in the next few years.

### Potential Scenarios for 2025 and Beyond

**Base Case Scenario**

    - Interest rates drop to 4-4.5% as inflation eases
    - Mega-deals ($50M+) for market leaders return
    - Local investors participate more through syndication and co-investment models
    - Monthly funding volumes stabilise at $300-400M
    - More Series B and C rounds

**Bull Case Scenario**

    - Faster rate cuts as inflation is under control and economy is stable
    - Global risk appetite returns with US/EU funds re-entering aggressively
    - New Africa-focused funds raise $200M+ vehicles
    - Monthly funding reaches $500M+
    - Seed funding returns with bigger seed rounds

**Bear Case Scenario**

    - Rates stay above 5% till 2025
    - Global market volatility hits LP commitments
    - Bridge rounds and extensions for existing portfolio
    - Monthly funding < $100M
    - Higher bar for follow-on funding with more due diligence

## Conclusion

The relationship between interest rates and venture capital in Africa is complicated. Higher rates are a headwind for the ecosystem but also force innovation in funding models and make startups focus on fundamentals like unit economics and operational efficiency. The strongest will come out stronger by:

- Diversifying funding sources beyond VC
- Building sustainable business models with clear paths to profit
- Having strong cash positions and extending runways
- Solving real problems in their core markets
- Building strategic partnerships to reduce capital needs

As interest rates change, African startups that adapt and stay the course will win. The ecosystem has proven it can weather previous cycles and this period of adjustment will produce stronger, more sustainable companies that will build the future of African innovation.

For entrepreneurs, investors and ecosystem players, staying informed and executing and creating value is key. The fundamentals of Africa’s digital transformation - a young population, increasing smartphone penetration and growing middle class - remain intact regardless of interest rates.



We are excited to announce the re-launch of the Startuplist Africa blog—a new home to celebrate and document the African startup ecosystem. As innovation grows across Africa, our commitment to giving you the full story, the inspiring stories and the deep dive analysis on the entrepreneurs shaping our future has never been bigger. With this re-launch we want to be the go-to place for anyone who is passionate about the African tech scene, with exclusive interviews with industry leaders, data driven reports and thought provoking articles that capture the journey.

We’ve been documenting the rise of game-changing startups for years and connecting them with global investors, partners and markets. Our platform has become a conduit for international collaborations, amplifying the impact of African innovation on a global scale. By tapping into our network and global reach, the new blog will give you unprecedented access to the trends that are putting Africa on the world innovation map.

Our new blog is more than a new design; it’s a re-commitment to our mission to equip startups, investors and enthusiasts with the information and tools they need to win. Expect more substance, more depth as we dive into the trends shaping the African startup scene, feature the game changers and explore the challenges and opportunities ahead. Join us on this journey—we’re fuelling the momentum that’s taking Africa to the top of the innovation charts. Together we’ll look at how the continent’s brightest minds are solving some of the world’s biggest problems and how you can be a part of this movement. The re-launched StartupList Africa blog is your ticket to the heart of Africa’s tech revolution and we can’t wait to share this new chapter with you.



Today, we’re excited to announce our partnership with the global data and research platform Statista.

The partnership allows Statista to leverage [StartupList Africa](https://startuplist.africa/)’s data and insights with the aim of creating better global access to data and insights from Africa.

With more than one million statistics, [Statista](https://statista.com) is one of the world’s leading business data platforms for strategic market analysis, statistics, and editorial research results. Statista.com offers immediate access to data, insights, and trends covering 80,000 topics across 22,500 sources, spanning over 170 industries.

According to our CEO and Founder, [Emmanuel Ibe](https://www.linkedin.com/in/emmanuelibe/):

> Our partnership with Statista is an exciting way for us to extend the impact of Africa’s fast-growing ecosystems across the globe. There are a lot of investment activities happening in the African Startup scene and we’re doubling down on our commitment towards providing the world with rich and valuable insights through our strategic partners.

Over the past 2 years, StartupList Africa has continuously increased its coverage and intelligence on Africa’s fast-growing technological (startup) landscape. We believe that Africa has everything it takes to export its technical resources to the world, and we’re doubling down on our mission to support this with rich and valuable insights, thereby encouraging data-driven decisions by stakeholders.

We look forward to working with Statista to achieve a more positive impact on activities happening in the African Startup Ecosystem.



Funding to African “Series stage” startups has increased exponentially over the last year.


Series stage startups are essentially startups that have received Series A – Z funding in Africa in 2021. We’re currently tracking data up to Series E.

According to our data, more African startups have raised Series funding rounds in 2021 than in any previous year, creating an investment-friendly environment for early-stage companies.

![Total Funding YTD](https://startuplistafrica.files.wordpress.com/2021/09/total-funding-ytd.png)

Series A rounds account for the largest number of rounds, while only five companies ([OPay](https://startuplist.africa/opay), [Flutterwave](https://startuplist.africa/flutterwave), [Chipper Cash](https://startuplist.africa/chipper-cash), [Yoco](https://startuplist.africa/yoco), and [Elmenus](https://startuplist.africa/elmenus)) contribute the largest funding amounts in Series C.

![Series A Total Funding YoY](https://startuplistafrica.files.wordpress.com/2021/09/series-a-total-funding-yoy.png)

At Series A, funding to African startups has increased by over 2.5x year-on-year, showing that investors are betting more on African startups as they advance toward their growth stages.

![Series B Total Funding YoY](https://startuplistafrica.files.wordpress.com/2021/09/series-b-total-funding-yoy.png)

At Series B, funding to African startups has increased by 52%, with companies like [Gro Intelligence](https://startuplist.africa/gro-intelligence), [Fair Money](https://startuplist.africa/fairmoney), [Kuda](https://startuplist.africa/kuda-bank), and [Daystar Power](https://startuplist.africa/daystar-power) raising the biggest rounds.

![Series C Total Funding YoY](https://startuplistafrica.files.wordpress.com/2021/09/series-c-total-funding-yoy.png)

Five startups at Series C currently hold the largest share (over 36%) of cumulative funding ($2.1 billion as of September 26) in Series stage startups. These companies are OPay, Flutterwave, Chipper Cash, Yoco, and Elmenus.

At Series D & E, companies like [Go1](https://startuplist.africa/go1) (South Africa) and [Zipline](https://startuplist.africa/zipline) (Rwanda) have raised $200 million and $250 million, respectively.

![Average Series Funding YTD](https://startuplistafrica.files.wordpress.com/2021/09/average-series-funding-ytd.png)

This is the current state of average funding to African startups at the Series stage.

**Please note:** Most of these companies are incorporated outside Africa but have specific regions in Africa as their headquarters. The topic of African incorporation will be covered in a separate post.



At [StartupList Africa](https://startuplist.africa), we enjoy diving deep into data to uncover patterns that can support informed discussions among key players in the African startup ecosystem, facilitating data-driven decision-making.

Last week, we released a preliminary report on the [Top 5 VC investment destinations in Africa 2020](http://ow.ly/Xah450DbhGF), which garnered significant attention and feedback from the African community.

![Top VC Investment Destinations in Africa 2020](https://startuplistafrica.files.wordpress.com/2021/09/top-vc-investment-destinations-in-africa-2020.png)

One notable comment came from [Firas Ahmad](https://www.linkedin.com/in/firasahmad), Co-Founder and Group CEO at AzamPay, an online payments management solution based in Mauritius.

![Firas Ahmad](https://startuplistafrica.files.wordpress.com/2021/09/firas.png)

To clarify, our analysis links VC investments to the African country where startups are founded or headquartered, even if they operate in multiple regions. Ahmad’s comment sparked questions within our team, such as, “Do the markets where a startup operates affect the size of their investment?” and “What factors influence an African startup to expand to new regions?”

Our analysis revealed:

### The Markets Influence the Size of Investment Deals

Startups operating in multiple regions or planning to expand attract more funding. All companies closing the largest deals in the top 5 African startup locations in 2020 operated in multiple regions:

- Kenya’s [Greenlight Planet](https://startuplist.africa/greenlight-planet/), operating in 11 countries, raised over $90 million.
- Nigeria’s [Lumos](https://startuplist.africa/lumos), with operations in two countries, raised over $35 million.
- South Africa’s [Jumo](https://startuplist.africa/jumo), active across Africa and South Asia, raised $55 million.
- Egypt’s [Vezeeta](https://startuplist.africa/vezeeta/), with offices in the UAE and Saudi Arabia, raised $40 million.
- Ghana’s [Chipper Cash](https://startuplist.africa/chipper-cash/), operating in West and East Africa, raised over $44 million.

### Regional Expansion Intentions

Startups from Nigeria, Ghana, and Kenya are often Africa-focused from day one, aiming to expand within the continent. Conversely, startups from South Africa and Egypt often plan to expand within their countries before considering other regions due to developed startup ecosystems, higher GDP per capita, and cultural factors.

#### Developed Startup Ecosystems

South Africa and Egypt have mature ecosystems, attracting investment to cities like Cairo, Alexandria, Cape Town, and Johannesburg, which offer critical resources for startups. Nigeria, Kenya, and Ghana, though growing, face resource constraints such as access to capital and infrastructure.

#### Higher GDP Per Capita

South Africa and Egypt have higher GDP per capita than other top locations, indicating greater purchasing power. Startups in these countries may focus on their local markets before expanding.

#### Cultural Factors

Investors advise startups to expand into culturally similar markets, which may explain why South African startups often look to Western markets, while Egyptian startups eye the MENA region.

### Infrastructure-Focused Startups Attract More Funding

Investors prefer infrastructure-focused startups as they serve multiple markets. In Kenya, Nigeria, and Ghana, fintech and cleantech startups are popular due to capital needs and critical infrastructure, especially in sectors driving the digital economy.

Investors are more likely to back ambitious multi-region startups aiming to conquer the continent. Such companies are also prime candidates for acquisition, as noted by Victor Basta, founder of Magister Advisors.

### Conclusion

For African startups to attract investments, they should be infrastructure-focused and meet business needs. Companies in smaller markets should consider expanding to one or more top countries in Africa. Starting with an Africa-focused strategy is advantageous.


The StartupList Africa Blog

Top Fintech Cities in Africa 2025 Ranking

Introducing the All-New StartupList Africa Dashboard

How Interest Rates Impact VC Investments in Africa

Relaunching the StartupList Africa Blog

Announcing StartupList Africa's partnership with Statista

State of Funding to African Series Stage Startups in 2021 (September Edition)

How Market Sizes Influence VC Deals in Africa

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